How does the media affect people?

[Julianda]

While everyone has still a hangover about the Mamasapano tragedy. And while others are busy monitoring the current events across the globe and around us. Our media is earning a lot of money. lol

 

Anyway, let’s have a break for a while. I suppose everyone has already watched this Coca Cola advertisement. It has a 30-second exposure with a caption “contain memories, and other secret ingredients . Open happiness”. Though I couldn’t careless the latter but not its auditory background.

 

A big advertisement from a big company such as Coca Cola usually has its relevant meaning (if not for anyone -or perhaps an affirmation, too ) especially intended to our society, government, etc. If so, what could it be? Go figure the song (one of my favorites in the 80s!)

 

https://www.youtube.com/watch?v=8PH1g-b2P8k

[hartbeatsenpai]

consumerism level 9000

[FleurDeLune]

consumerism level 9000

 

Well, that is the business. Beat the competition to level up to the highest degree.

[Booblehead]

Miss ko na ang Channel 13 noong 80s. Madami silang magagandang programa na educational at mga satirical na programa. Ngayon puro love teams na lang at kabakyaan. Kaya bumaba ang level ng pagiisip ng ating mga kababayan dahil sa mga pinapanood nila sa telebisyon. Yan ang epekto ng media.

 

http://philippinesthesickmanofasia.blogspot.com.au/2011/12/gising-na-mga-taonggoy-gising-na.html

Edited March 7, 2015 by Booblehead

[maddromeo]

Well we can see the negative effects on our population today! Especially the BS being played in ABS-CBN that zombifies our masses! Deflecting the true issues in our society to mask the continuous rape and plunder of our country! And only a few are complaining/ protesting in the streets!

[Julianda]

 

Well, that is the business. Beat the competition to level up to the highest degree.

 

Speaking of business competition, let’s think of the well-matched rivalry of the following big companies such as Microsoft vs Apple, Ford vs General Motors, AT&T vs Sprint, and the epic cola war between Coca-Cola and Pepsi Co.

 

All of which compete to their best, such as increasing innovation, industry growth and most critically for investors – shareholder value. All of them utilize the medium of advertisement through newspaper, radio, television and internet to let the consumers know about their product/service’s edge and competitiveness.

[Julianda]

Miss ko na ang Channel 13 noong 80s. Madami silang magagandang programa na educational at mga satirical na programa. Ngayon puro love teams na lang at kabakyaan. Kaya bumaba ang level ng pagiisip ng ating mga kababayan dahil sa mga pinapanood nila sa telebisyon. Yan ang epekto ng media.

 

http://philippinesthesickmanofasia.blogspot.com.au/2011/12/gising-na-mga-taonggoy-gising-na.html

 

May kinalaman pa rin kasi dyan ang tinatawag na “trend” o “fad”. Kung ano kasi ang programa ng ibang istasyon, naturalmente, kailangan nilang i-pattern at i-adjust ang set of programming nila. Malungkot man isipin, lahat nagbabago habang tumatakbo ang panahon, kaya mas madalas kaysa sa hindi, nasasakripisyo ang kalidad ng isang bagay kagaya nga ng mga dating palabas na may kabuluhan.

 

Kaya habang ganun ang kalakaran sa medya natin lalo na sa telebisyon, bumaba ang kalidad ng kaalaman ng sosyodad natin. Hindi natin masisi sila kasi negosyo din yan. Parte na ng negosyo ang pagiging daynamik. Dahil kung hindi, mapag-iiwanan sila ng mga kakumpitensya nila.

[Julianda]

Well we can see the negative effects on our population today! Especially the BS being played in ABS-CBN that zombifies our masses! Deflecting the true issues in our society to mask the continuous rape and plunder of our country! And only a few are complaining/ protesting in the streets!

 

I share your sentiments. As I said earlier, it has something to do with the ever changing “fad” especially with the kind of business they have. Business is business. They have to adapt what is IN today. They have to get more sponsors and advertisers, or else they will suffer. Empathy on consumers is not their priority. Sorry for us, viewers.

[lomex32]

Media

 

[DyosangLigaw]

Marshall McLuhan's media study works in the early 1960's suggested that the media itself is the message and that they are intrumental in shaping human and cultural experiences. There is one communication theory called Used and Gratification which basically suggests that many people consume media with the intent to live a life vicariously. People consume media based on different motives which may include social interaction, entertainment, escape, arousal, etc.

I think that as much as the media shape and influence our society, people also shape the media. Media provides the content based on demand. Drama and sensationalized stories are rating because people show interest and the more people show interest, the more media will show the same content. And because the media is showing the same content, more and more people adapt, accept and follow the content because they find some sort satisfaction. Bottomline is that both media and the people consuming media have responsibilities and both can influence one another.

[filibustero]

 

Marshall McLuhan's media study works in the early 1960's suggested that the media itself is the message and that they are intrumental in shaping human and cultural experiences. There is one communication theory called Used and Gratification which basically suggests that many people consume media with the intent to live a life vicariously. People consume media based on different motives which may include social interaction, entertainment, escape, arousal, etc.

I think that as much as the media shape and influence our society, people also shape the media. Media provides the content based on demand. Drama and sensationalized stories are rating because people show interest and the more people show interest, the more media will show the same content. And because the media is showing the same content, more and more people adapt, accept and follow the content because they find some sort satisfaction. Bottomline is that both media and the people consuming media have responsibilities and both can influence one another.

 

I agree that the consuming public and the media both can influence one another. It is plain and simple case of supply and demand. But the more relevant question is, who has more influence in creating this demand? Because whoever can exert more influence has the greater responsibility.

 

Media as a platform is a way by which people can attain greater social interaction, such as various social media platforms like facebook. Sometimes it can even provide an escape from oneself entirely assuming the identity of a different person under the veil of anonymity, much like in this forum. Media in this form is a way by which the public conveys what is in demand. In the multitude of voices surfaces what people presently have interest in, and the multitude in turn influences the individual. Media in this instance, provides a venue for the marketplace of ideas.

 

It is different, however, when a central voice controls what is being "sold" in the market. This is the case of networks who essentially have control over the content of whatever they broadcast. In this media platform, ideas are not exchanged; rather, they are conveyed. I use the term "networks" as a proxy for all kinds of media in this form (television, print, radio, etc.). The people can show interest in a lot of things, but networks can select which among these to convey. In a different scenario, networks can even take an uninteresting thing and convey that it is what now interests people. Though it was not true when it was first conveyed, it eventually becomes true because people will begin to take interest in it thinking that others already have. And this is why those who control the media have greater responsibility.

[Julianda]

 

Marshall McLuhan's media study works in the early 1960's suggested that the media itself is the message and that they are intrumental in shaping human and cultural experiences. There is one communication theory called Used and Gratification which basically suggests that many people consume media with the intent to live a life vicariously. People consume media based on different motives which may include social interaction, entertainment, escape, arousal, etc.

I think that as much as the media shape and influence our society, people also shape the media. Media provides the content based on demand. Drama and sensationalized stories are rating because people show interest and the more people show interest, the more media will show the same content. And because the media is showing the same content, more and more people adapt, accept and follow the content because they find some sort satisfaction. Bottomline is that both media and the people consuming media have responsibilities and both can influence one another.

 

 

Based on what I read, one of Marshall McLuhan’s notable ideas was the “The medium is the message” in which he stated that a medium affects the society not only by the content delivered but also by the characteristics of the medium itself.Take a movie for example, he said that the movie is a medium itself. Any content of such is always another medium. Same thing with television, any program of such is always another medium.

 

I like the way how he interpreted Cubism on the subject of art history. He said that it clearly announced that the medium itself is the message. It means that one could not ask what the artwork was about (its content) but consider it in its entirety. Anyway, McLuhan’s ideas seemed to be centered on the question “what does media do to people?” That’s why we can expect stiff competition among media. Out of competition, they simply mean to satisfy consumers.

 

As for the Uses and Gratification theory, it has focused on the questions “what do people do with media?”, “why and how do people use specific media?” The audience or consumers then are the active ones. They are responsible for choosing the kind of media to satisfy their wants. Thus, I agree with the poster above that both parties (media and consumers) can influence and are responsible or have responsibilities with one another.

[FleurDeLune]

This is a classic example of how mass media works. And how some women are being exploited through this medium. Or to put it simply, a product being exaggerated by a particular advertisement using women’s sexualization.

 

https://www.youtube.com/watch?v=8hIn9Y5Ppws

[sonnyt111]

I'm reposting an earlier reply which I posted in the Next President sub-forum since it also applies to the role of media in the Philippine setting.

 

 

One could consider the media as some sort of king maker. It can magnify the positive attributes of certain politicians as well as the negative attributes of others. Media indeed shapes public opinion whether we like it or not. That said, if I were a politician, I would invest in a media outfit as a silent partner to boost my image rather than resort to old traditional means such as handing out bags of goodies to people to entice them to vote for me. This is just too cumbersome considering the number of people one has to reach out to and the area one needs to cover.

 

Politics in this day and age will be fought in the media. Projecting oneself on television, radio, and social media is the most effective way to campaign today. If you want to win an election, you need a good media outfit to project yourself in a way that is believable, credible and sincere to the electorate.

[Julianda]

I'm reposting an earlier reply which I posted in the Next President sub-forum since it also applies to the role of media in the Philippine setting.

 

 

One could consider the media as some sort of king maker. It can magnify the positive attributes of certain politicians as well as the negative attributes of others. Media indeed shapes public opinion whether we like it or not. That said, if I were a politician, I would invest in a media outfit as a silent partner to boost my image rather than resort to old traditional means such as handing out bags of goodies to people to entice them to vote for me. This is just too cumbersome considering the number of people one has to reach out to and the area one needs to cover.

 

Politics in this day and age will be fought in the media. Projecting oneself on television, radio, and social media is the most effective way to campaign today. If you want to win an election, you need a good media outfit to project yourself in a way that is believable, credible and sincere to the electorate.

 

Yeah, that makes sense. For some obvious reason, this could also lead to abuse of authority and even exposing their dirty linen to the public. Like what happened to a certain journalist who has attacked by the Liberal Party to force her to disclose the sources of her article about a "Crime Lord" who paid for BBL payola.

 

Read here the full story. Liberal Party Lawmakers Bully Journalist.