Back To The 70's

[Jay P. Mercado]

Yup, I do. Popsicle, drumstick and the small, white, plastic cups with a variety of flavors.

 

Popsicle cost P0.75 back then. Pinipig Crunch was around P1.00. The Drumstick was the most expensive at P1.50 - I dunno why it was more expensive - perhaps because there were two flavors (vanilla and chocolate) and there was a sweetened cone to go with hit. The Ice Cream Cup (in different flavors of vanilla, chocolate, strawberry, mango, mocha, etc) was around P1.25 at that time. Despite the searing summer heat, the texture and shape of these ice cream items were preserved brought about by the magic of "the dry ice." The same dry ice used by old school audio people for "fog machine" purposes. Haha!

[Jay P. Mercado]

There's no cable tv yet so a popular past time was listening to dramas on AM radio. I remember our lavandera listening to Shimatar, Ito ang inyong Tiya Dely, Mr Lonely, kuya Cezar and there's Gabi ng Lagim at night. Popular radio commentators were Johnny De leon , Ric Radam , Paeng Yabut and the other Guy with puffy cheeks who is active till now. There's also TITA Betty a childen's program. And before manga there was The Komiks. Aliwan, TSS Romance and the Liwayway which started mga 1929 pa. Magazines were MOD. Panorama and TV times .

 

Guy with puffy cheeks, I'm not sure, but you may be referring to Manolo Favis. Can't say he had puffy cheeks though - more like pockmarked. I think he still does radio broadcast on DZBB 594 every late night.

 

Another popular radio commentator back then who also became known on TV was Jimmy Morato. He dabbled into hosting for Student Canteen since, if I'm not mistaken, he was also the floor director back then. No different from Jose Manalo of Eat! Bulaga fame who also started his career behind the cameras of the EB show.

 

Johnny Midnight's "Toning" also became huge back then - albeit, that was already in the 80's. On FM radio, DWXB 102.7 was known as Magic Disco 102 playing the latest disco hits. 99.5RT aired Billboard Top 40 music, while DWLM 105.1 (now Crossover) was known for being a "Super Tunog Pinoy" station. Remember the shoutout voiceover "HITBACK?" That was classic, albeit, baduy that time...

 

Of course, DWLL 94.7 was known as the Mellow Touch, playing syrupy love songs all day long. DWFM 92.3 was famous for its MRS (Most Requested Song) played every hour. There were a couple of classical stations back then - playing the likes of Mozart, Bach, Beethoven, etc. in 103.5 DWCS, 101.1 DWFX, and of course, 98.7 DZFE which remains as such today. 104.3 was called DWIM-FM - IM standing for Imelda Marcos of course, since this was the official government FM radio station.

[KayaK]

 

Of course, DWLL 94.7 was known as the Mellow Touch, playing syrupy love songs all day long. DWFM 92.3 was famous for its MRS (Most Requested Song) played every hour. There were a couple of classical stations back then - playing the likes of Mozart, Bach, Beethoven, etc. in 103.5 DWCS, 101.1 DWFX, and of course, 98.7 DZFE which remains as such today. 104.3 was called DWIM-FM - IM standing for Imelda Marcos of course, since this was the official government FM radio station.

 

Howlin' Dave of DzRJ, the AM rock station broadcasting from the top of the Jacinto Bldg. in Sta. Mesa

[storm]

It seems nobody remembers Night Rider. How about the pinball machines in Greenhills?

 

Back then, if you don't want to experience the partylines then you should go to those red payphones where you put two 10centavo coins.

 

Those days, if a girl gave you her phone number or if she asked for your phone number, then that would be the start of something beautiful.

 

I was born in the 60s and those Magnolia carts competed with the mamang sorbetero colorful carts. Instead of the "dry ice," the local "dirty Ice Cream" carts used shaved ice mixed with salt. In the early 70s, Twin popsies was 30c, Pinipig crunch was 40c, ice cream sandwich was at 50c and drumstick was 60c. Coke, Pepsi, Royal, Lem-O-Lime Mirinda and 7-up cost 25c in our suking tindahan while cosmos sunta and sarsi and RC cola were 20c.

[Jay P. Mercado]

Howlin' Dave of DzRJ, the AM rock station broadcasting from the top of the Jacinto Bldg. in Sta. Mesa

 

Who can forget Howlin' Dave, Bob Magoo and Stoney Burke and the rest of the DZRJ gang? At that time, radio stations focused on niche marketing - playing tracks of particular genre that will interest a particular group of listeners. RJ catered to the classic rock market, XB had disco music, RT had Top 40, and DWWK offered jazz music. WK had the likes of Brother Wayne, Jing Magsaysay and Bambi Fonacier as their lead jocks.

[dungeonbaby]

yeah ube flavor was the best. used to lick that spatula to the last sticky drop of ice cream, until there was nothing left to taste but the wet pulpy flavor of the spoon. loved that if we so chose, we could buy something as subversive as "dirty" ice cream too, haha.

 

 

jay p and storm must've been junior accountants or something, to remember what things actually cost decades ago.

[Bugatti Veyron]

Popsicle cost P0.75 back then. Pinipig Crunch was around P1.00. The Drumstick was the most expensive at P1.50 - I dunno why it was more expensive - perhaps because there were two flavors (vanilla and chocolate) and there was a sweetened cone to go with hit. The Ice Cream Cup (in different flavors of vanilla, chocolate, strawberry, mango, mocha, etc) was around P1.25 at that time. Despite the searing summer heat, the texture and shape of these ice cream items were preserved brought about by the magic of "the dry ice." The same dry ice used by old school audio people for "fog machine" purposes. Haha!

I think Magnolia still makes all of these today. My favorite was the Drumstick. Lately, however, I've been binging on Magnum ice cream bars.

[Bugatti Veyron]

It seems nobody remembers Night Rider. How about the pinball machines in Greenhills?

 

Back then, if you don't want to experience the partylines then you should go to those red payphones where you put two 10centavo coins.

 

Those days, if a girl gave you her phone number or if she asked for your phone number, then that would be the start of something beautiful.

 

I was born in the 60s and those Magnolia carts competed with the mamang sorbetero colorful carts. Instead of the "dry ice," the local "dirty Ice Cream" carts used shaved ice mixed with salt. In the early 70s, Twin popsies was 30c, Pinipig crunch was 40c, ice cream sandwich was at 50c and drumstick was 60c. Coke, Pepsi, Royal, Lem-O-Lime Mirinda and 7-up cost 25c in our suking tindahan while cosmos sunta and sarsi and RC cola were 20c.

Your figures seem too be a lot lower than those cited by JP Mercado. So you're probably referring to an earlier time when ice cream products were a lot less expensive. Either that or the prices suddenly spiked in a very short period of time.

[Bugatti Veyron]

It seems nobody remembers Night Rider. How about the pinball machines in Greenhills?

 

 

I do remember pinball machines but I used to play with them in one of the amusement centers here in Makati. I also remember going to Greenhills to play with slot cars at Virra Mall. That was in the late 70's early 80's if memory serves me right.BTW what is Night Rider? The only Night Rider that rings a bell is the tv series starring David Hasselhoff.

Edited April 30, 2013 by Bugatti Veyron

[Bugatti Veyron]

Yup, I do. Popsicle, drumstick and the small, white, plastic cups with a variety of flavors.

 

Yup you got it. What a thrill I'd get every time I'd here that bell ring. Kinda reminds me of Ivan Pavlov and dogs. Hmm, I wonder why? He he he.

[oscartamaguchiblackface]

@dungeonbaby

I loved Chocolait. Too bad it got phased out.

Bro Nick doesn't Magnolia still produce Chocolait? As far as I know there's even a low-fat version.

[bods1000]

Who can forget Howlin' Dave, Bob Magoo and Stoney Burke and the rest of the DZRJ gang? At that time, radio stations focused on niche marketing - playing tracks of particular genre that will interest a particular group of listeners. RJ catered to the classic rock market, XB had disco music, RT had Top 40, and DWWK offered jazz music. WK had the likes of Brother Wayne, Jing Magsaysay and Bambi Fonacier as their lead jocks.

Bob Magoo I think eventually moved to DWRT. The other rockjocks of RJ then were Cousin Hoagy, the Red Rooster, the Mole, Double A, Kid Charlemagne. Howling' Dave hosted Pinoy Rock and Rhythym every Sunday. It was due to Dante David's unflagging support for Pinoy Rock that such artists as Sampaguita, Banyuhay, Maria Cafra, the Petrified Anthem, Aunt Irma, Johnny Alegre became bywords in Pinoy Rock back then. Kid Charlemagne hosted a daily album feature at 8pm called Album of the Day featuring all these albums and acts never heard in the commercial FM landscape back then. This feature fed my thirst for such acts as Steely Dan, ARS, the Allman Brothers Band, Roxy Music, Little Feat, etc., music.which you won't hear in the other stationary back then. I forgot.who the host was of The Rock and Roll Machine which aired everyday at 11pm to sign-off and which featured reallylike risque acts like Frank Zappa and the Mothers of Invention. Those were the days.....

[oscartamaguchiblackface]

Bro Nick doesn't Magnolia still produce Chocolait? As far as I know there's even a low-fat version.

I think what got phased out was Choco Vim. I don't know how I know but if they ever revive this drink using the same recipe, I just know I'd remember it. It had such a distinctive flavor that I haven't tasted since it was phased out decades ago.

[muttley]

I think what got phased out was Choco Vim. I don't know how I know but if they ever revive this drink using the same recipe, I just know I'd remember it. It had such a distinctive flavor that I haven't tasted since it was phased out decades ago.

 

Choco Vim was revived by SMC briefly around 10 years ago in the Tetra triangle pack. But it didn't do well in the market. I guess the market preferred the thicker and chocolatier taste of Nestle Chuckie and Magnolia Chocolait.

 

Magnolia Chocolait is still available. The current version of Magnolia Chocolait has a slight malty taste than Chuckie. Give it a try.

http://sanmiguelpurefoods.com/www/SiteFiles/Image/Product-Focus_Magnolia-Chocolait-Drink.jpg

 

Personally, I prefer the taste of Nestle Chuckie over Magnolia Chocolait.

 

The higher-end Nestle Premium Dairy series (chilled) is superior to the Nestle tetra milk line. It is sold plastic bottles and found in the supermarket chilled section.

Edited April 30, 2013 by muttley

[KayaK]

Small cars are back like the Ford Fiesta, Toyota Yaris, and course Smart Fortwo. In the 70s there was the Minica. There was even a movie starring a talking Minica (Vilma and the Beep Beep Minica if I'm not mistaken) like a local version of Hollywood's Herbie the Beetle.

[muttley]

My bad. I meant the bottle of Magnolia Chocolait. The current packaging is not as attractive as it was when it was in a bottle .

 

The closest thing we can get to the original bottled (and chilled) Magnolia Chocolait today would be Nestle Premium Dairy milk, albeit in plastic bottles.

[Jay P. Mercado]

Small cars are back like the Ford Fiesta, Toyota Yaris, and course Smart Fortwo. In the 70s there was the Minica. There was even a movie starring a talking Minica (Vilma and the Beep Beep Minica if I'm not mistaken) like a local version of Hollywood's Herbie the Beetle.

 

General Motors and Ford were still in the Philippines - American brands that had a very loyal following among Filipinos. Ditto with Mitsubishi and Toyota - two Japanese brands.

 

Mitsubishi had the famous Colt line that saw them launch the Lancer, the Celeste, the Galant and the Sigma. The Yulos were the ones running Mitsubishi Philippines thru CARCO (Canlubang Automotive Resources Company) while the Silverios owned Delta Motor Philippines, distributors of Toyota. Chrysler used to have the Dodge Colt but it was later distributed by CARCO. VW had the immortal Beetle and the van Combi.

 

Ford had the Escort, the Cortina and the Vauxhall. GM had the Vega, Isuzu had the Gemini. But Opel was my favorite back then - and they came out with three lines - the luxurious Rekord, the sporty Manta and the elegant Ascona.

[oscartamaguchiblackface]

My bad. I meant the bottle of Magnolia Chocolait. The current packaging is not as attractive as it was when it was in a bottle .

Yeah I agree the current packaging isn't as attractive. I don't know if it's all in the mind, but it tastes so much better drinking from a real glass bottle rather than from a plastic one.

[oscartamaguchiblackface]

Choco Vim was revived by SMC briefly around 10 years ago in the Tetra triangle pack. But it didn't do well in the market. I guess the market preferred the thicker and chocolatier taste of Nestle Chuckie and Magnolia Chocolait.

 

Magnolia Chocolait is still available. The current version of Magnolia Chocolait has a slight malty taste than Chuckie. Give it a try.

http://sanmiguelpurefoods.com/www/SiteFiles/Image/Product-Focus_Magnolia-Chocolait-Drink.jpg

 

Personally, I prefer the taste of Nestle Chuckie over Magnolia Chocolait.

 

The higher-end Nestle Premium Dairy series (chilled) is superior to the Nestle tetra milk line. It is sold plastic bottles and found in the supermarket chilled section.

I haven't tired Nestle Premium Dairy series. Do they have a "light" version?

[oscartamaguchiblackface]

Small cars are back like the Ford Fiesta, Toyota Yaris, and course Smart Fortwo. In the 70s there was the Minica. There was even a movie starring a talking Minica (Vilma and the Beep Beep Minica if I'm not mistaken) like a local version of Hollywood's Herbie the Beetle.

Oh yeah now that you mentioned it, I remember the Minica. Gee I haven't heard that word in decades!!

[oscartamaguchiblackface]

General Motors and Ford were still in the Philippines - American brands that had a very loyal following among Filipinos. Ditto with Mitsubishi and Toyota - two Japanese brands.

 

Mitsubishi had the famous Colt line that saw them launch the Lancer, the Celeste, the Galant and the Sigma. The Yulos were the ones running Mitsubishi Philippines thru CARCO (Canlubang Automotive Resources Company) while the Silverios owned Delta Motor Philippines, distributors of Toyota. Chrysler used to have the Dodge Colt but it was later distributed by CARCO. VW had the immortal Beetle and the van Combi.

 

Ford had the Escort, the Cortina and the Vauxhall. GM had the Vega, Isuzu had the Gemini. But Opel was my favorite back then - and they came out with three lines - the luxurious Rekord, the sporty Manta and the elegant Ascona.

 

I remember an aunt and my grandmother had the Chevy Impala, an uncle had a Ford Thunderbird. I'm not sure if these cars date to the 60's though. And wasn't there also a Ford Taunus?

 

 

I learned how to drive in a Dodge Colt. I didn't even know that Chrysler made this. I always thought Mitsubishi made the Dodge Colt. Anyway we got a Mitsubishi Galant in 1976 to replace the Dodge Colt.

 

VW also had the Brasilia aside from the Beetle and the Combi.

 

Of the other car models available back then, we also acquired a Ford Cortina (a real gas guzzler) a Ford Telstar, and two Isuzu Geminis. We also had the W123 and W115 Mercedes Benz models. The 123 was a 300 and had a 5 cylinder diesel engine while the 115 was a 200 with a 4 cylinder gasoline engine.

 

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

I recall Isuzu also used to make the Isuzu Bellet but I'm not sure as well if these were made in the 60's or in the 70's

[oscartamaguchiblackface]

Choco Vim was revived by SMC briefly around 10 years ago in the Tetra triangle pack. But it didn't do well in the market. I guess the market preferred the thicker and chocolatier taste of Nestle Chuckie and Magnolia Chocolait.

I didn't realize that Choco Vim was revived 10 years ago. Was it sold under the same name? Maybe it didn't do well in the market not because of the taste but because they used tetra triangle packs instead of bottles. Sometimes packaging plays as much an important role as does taste.

[dungeonbaby]

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

The old Toyota Crown makes me think of the NBI and the CAFGU. If I ever make a movie, I'll have the villains riding around in an old Toyota Crown with peeling violet tint on its windows.

 

Some of these cars were huge, like the Chevy Nova which I thought of as a tank.

 

 

 

 

 

 

[Jay P. Mercado]

I remember an aunt and my grandmother had the Chevy Impala, an uncle had a Ford Thunderbird. I'm not sure if these cars date to the 60's though. And wasn't there also a Ford Taunus?

 

 

I learned how to drive in a Dodge Colt. I didn't even know that Chrysler made this. I always thought Mitsubishi made the Dodge Colt. Anyway we got a Mitsubishi Galant in 1976 to replace the Dodge Colt.

 

VW also had the Brasilia aside from the Beetle and the Combi.

 

Of the other car models available back then, we also acquired a Ford Cortina (a real gas guzzler) a Ford Telstar, and two Isuzu Geminis. We also had the W123 and W115 Mercedes Benz models. The 123 was a 300 and had a 5 cylinder diesel engine while the 115 was a 200 with a 4 cylinder gasoline engine.

 

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

I recall Isuzu also used to make the Isuzu Bellet but I'm not sure as well if these were made in the 60's or in the 70's

 

I forgot about the Brasilia. The engine was typical VW - the humming was umistakeable. Driving a Beetle was "nightmarish" as the clutch was arched, forcing you to push it down in an angular way instead of the typical foot push with other vehicles.

 

The Cortina was definitely a guzzler. Especially the automatic version. Big car - hard to maneuver inside "eskinitas" or side streets that was only good for one vehicle. The Telstar, I think, came out in 1983 or 1984 thereabouts. That was the last Ford brand before it closed shop before Edsa 1. Another Ford vehicle in the 70's was the Pinto and of course, the forever classic Mustang.

 

I forgot about the Toyota. The Celica was one of the sportiest you can find - a real man's car, especially when painted red. Another Toyota vehicle was the Macho Machine - I think this was part of the Corolla line (correct me if I'm wrong though). Robert Jaworski was the prime endorser of this vehicle. The Starlet came out in the 80's - a compact car with a 1.2 engine. It was even smaller than the Colt Mirage whose displacement is at 1.2 also. I liked the Land Cruiser as it was like a road trekker back then - capable of hauling huge merchandise but solid enough to run at the same power. The Cressida and the Crowns were fit for the executives - big cars that consumed gas at a 6km per liter rate.

 

Finally, who can forget the Datsun? Now carrying the Nissan brand, this was one of the better brands for the middle class.

[Jay P. Mercado]

Tri-media for that period:

 

Print:

 

Broadsheets - Times Journal, Bulletin Today (Joe Guevarra), Daily Express (Doroy Valencia), The Evening Post

Magazines - TV Times, Sports Weekly, MOD, Panorama (Sunday magazine of the Bulletin), Expressweek, Miscellaneous

 

FM Radio:

90.7 DZMB, 91.5 DWMM, 92.3 DWFM, 93.1 DWEI, 93.9 DWXL, 94.7 DWLL, 97.1 DWLS, 97.9 DWCD, 98.7 DZFE, 99.5 DWRT, 100.3 DZRJ, 101.1 DZFX, 101.9 DWWK, 102.7 DWXB, 104.3 DWIM, 105.1 DZBM

 

TV:

 

BBC 2, GTV 4, GMA 7, KBS 9, IBC 13