How does the media affect people?

[dextayao]

Try this for size

 

http://entertainment.inquirer.net/160664/dog-bites-kris-aquino-son-bimby

 

Grabe! This is soooooooooooo news worthy. It deserves everyone's attention great job local media.

 

 

I remember nung time na north Korea threatened to launch one of its Missile and start a nuclear war, the whole world was worried, CNN kept talking about it, at ang local TV patrol natin? Kalahati ng airtime nila sinayang lang sa interview kay Kris Aquino tungkol sa hiwalayan nila ni James Yap. Right tama yan. Ito ang impormasyon na mas kelangan ng masa

 

 

This is a very good example. What a waste.

 

Does this mean that more Filipinos care about Kris's child rather than something world changing?

[Julianda]

remember media is a mirror because it's a commercial enterprise, money drives media, and money comes from the number of viewers/readers etc.

 

in essence media only shows what the public wants to see. shows are stupid because the public wants stupid.

 

I have some questions regarding this post, will have it/them later. Though your point is taken.

[haroots2]

 

 

This is a very good example. What a waste.

 

Does this mean that more Filipinos care about Kris's child rather than something world changing?

Most Filipinos doesn't care about world issues. ANC is a good news channel than the local news of 2 and 7.

[Edmund Dantes]

 

 

This is a very good example. What a waste.

 

Does this mean that more Filipinos care about Kris's child rather than something world changing?

 

 

Sa journalism elective subject namin noon, ang sabi "A man being bitten by a dog is not news. It happens everyday. A man biting a dog, now that the news".

 

Sana nga si Bimby na lang yung kumagat kay Prada, baka naging interesado pa ako

[haroots2]

For me the documentary shows in local channels are good and informative to the public (most of the times). This is where reporters/journalist get their good ideas and point of view do their best work.

[Julianda]

Most Filipinos doesn't care about world issues. ANC is a good news channel than the local news of 2 and 7.

 

The target market of media is mostly the masa when it comes to TV programs. Both are gainers. The masa prefers to be entertained considering the kind of situation they are in. While the media, the higher the rating they have with their programs, the more advertisement they'll get. That's where they get their profit.

[glut_func]

Advertising through media is fine, marketing yan and that's really how they do their business. How else can the sponsors get their word out about their products if they will not rely on running 10-20 seconder airtime ads during primetime hours or putting full page ads on print? The only adverse effect is just to get people to buy their wares, that's it. It's business, nothing really wrong with that. Good thing some media does put up disclaimer warning consumers about possible scam on ads and inviting wary customers to report it to them once found.

 

I'm no expert on this subject matter and I never worked for any media outfit pero I'm sharing na lang din based on what I have noticed. The higher the ratings a channel gets, the better chances that sponsors will get to sign a deal with them. And nagkaka-problema lang is how media outfits tend to go overboard with their programming to get those ratings and attract more sponsorships. Unscrupulous and bias bordering into crass presentation of the content is the name of the game now - it doesn't matter how they do it as long as the madla are happy with what they watch while enjoying their dinner then all's good. It's no longer about bringing awareness to the people, we're way beyond that.

 

Same goes to local tabloids, I used to be a victim of irresponsible journalism before. They don't care about the specifics facts, the writers just put and exaggerate some details para umabot sa deadline and have it print ready ASAP. Media's don't care about the implications that these actions do to people no more as long as the story sells. In the end, pera-pera na lang talaga ang labanan.

[sonnyt111]

Your opinion or input is highly appreciated.

Congratulations on being finally able to create a new thread. Been indisposed lately because of kidney stone problems which required hospitalization. But it's good to be back home and I'll post my thoughts on your topic very soon.

[Julianda]

Congratulations on being finally able to create a new thread. Been indisposed lately because of kidney stone problems which required hospitalization. But it's good to be back home and I'll post my thoughts on your topic very soon.

 

Sorry to hear about what happened to you but am glad you’re back. I was about to make a panawagan na nga regarding your whereabouts. lol Anyway, have fun. Thanks.

[sonnyt111]

I agree with the post above.

 

I hink what needs to be done is to provide a higher level of education for everyone. That way, people will learn to think for themselves.

+1

[sonnyt111]

Kawawa lang ang masa na di naman kaya magbayad ng cable. Ang TV lang ang pinakapinagkukunan nila ng kaalaman. Ano matutunan nila kung puros drama sa magdamag pinapanood nila, at yung mga documentaries na informative pinapalabas kung kelan antok na mga tao.

 

Ang tingin ko, talagang sinasadya yata ito ng dambuhalang mga media networks para panatilihing mangmang, busabos, at patay gutom ang mga masa. Kasi mas pakikinabangan sila ng ganun.

Believe me when I say that even if the masa had cable, they wouldn't watch Discovery Channel, History Channel, Natgeo and other educational stations. They'll continue to watch the silly noon time shows, tele-novelas, etc. Basically, because of their limited understanding of the English language, they may not understand everything that's shown on Discovery Channel etal where programming is in English.

 

The masa prefers to listen to content that they can relate to and understand. As far as the media networks go, they're just giving the masa what they want in order to promote ratings. So, yes, the media networks have the masa as their target market because this is the class where they stand to profit.

 

When I was growing up, tv programs all came from the USA. TV series such as Combat, Lost in Space, Gilligan's Island, McHale's Navy, The FBI, Hawaii Five-O etc. were broadcast by media networks off the air. This was before the advent of cable. I guess the masa back then had a better grasp of English than the present day generation. As I recall, American television dominated the airwaves until the late 80's/early 90's. Then there was a move to introduce Tagalog as a means of instruction in schools. I surmise that the Filipinos' ability to speak, write and understand English dropped significantly during this period. Then the networks started to introduce the likes of Marimar, a Mexican soap, translated into Tagalog. Same thing went with succeeding telenovelas such as Meteor F4 which further eroded the ability of Filipinos in the use of the English language.

 

When cable was introduced, it was a God-send. Finally, we were able to watch all our favorite American TV programs which included a lot of educational content. Today, I learn a lot just by watching History Channel, H2, Discovery Channel, Natgeo, and other programs that are all presented in English.

[sonnyt111]

Sa kabilang banda, sobrang powerful ng media, kaya naman ito ielevate ang taste ng masa. Bakit naman noon, ang dami nating matatalinong programa. Abangan susunod na Kabanata. Kapag May Katwiran ipaglaban mo. Agrisiete. Negosyete. Sineskwela. Nakakaapreciate din naman ang pinoy noon ng english programming. Bakit ngayon kahit yung english programs tinatagalize na. Kaya bumababa English proficiency natin eh. Nung kabataan ko din, ang mga noontime shows minsan dyan nagiging battleground ng mga spelling contest sa elementary at highschool. Yung mga informative documentaries din meron pag sabado. Ngayon puros hulihan na lang ng mga adik na pulis. Ano nangyari sa mga panahon na yun bat ganito na napapanood natin?

There used to be a noontime show many years ago where college students from different schools were asked questions pertaining to math, history, and almost anything under the sun. The host of the show was David Celdran. Heck the questions were so difficult, I couldn't answer most of them. But many of the bright college kids were able to. I think it was called Battle of the Brains. I used to tune in just to "compete" with the college students.

 

The show just died a natural death. Sayang.

[sonnyt111]

there must be a law prohibiting media from accepting bribes.

 

andaming AC/DC sa media dito

Doesn't such a law already exist?

[sonnyt111]

Remember during the 90s, we had Richard Gomez, Cesar Montano, The Guwapings, Anjanette Abayari, as the decade's standards for beauty. The 90s was when the Pinoy/Pinay look reigned and people gravitated towards this aesthetic.

 

 

In the 1980s, my standard for beauty was (and still is) the beautiful and sexy Carmi Martin. I don't really watch Filipino programs, much less Filipino comedy but I made it a point back then to watch the super silly Pinoy tv soap named Carmi. I couldn't care less about the plot (which was idiotic). But just watching Carmi Martin walking around in her sexy dress was enough to get me hooked. I can't believe how darned silly I was back then.

[sonnyt111]

 

This is one of the classic examples how the media (of marketing/advertising) plays a vital role in our society. Though the milestone of ever changing ‘preferences’ especially among our young generations have always been taken advantage by many of our marketing and advertising companies.

 

We can differentiate between the hype and the fad among the people and its system involved. They are the consumers and the producers in the area of marketing/advertising. Those consumers who are being targeted and get excited over a certain product to the point they begin to feel they need to consume such, are called hype. The producers or the marketing companies create a system and apply it through a clever marketing strategy to which a product is advertised as the thing everyone must have can be called as fad. So they go hand in hand and that's manipulation all about.

 

This is how it seems to be the media succeed in manipulating us. We buy something that we do not need but just because we see it from our favorite celebrities and we think it can be as effective as the one being endorsed.

That's what advertising is all about. First identify your target market. Then, for example, convince people that having fair skin is more attractive than having dark skin. Promote the product as being effective in making brown skin fair. Conduct market research. Select a strategy to present the advertised product which the target market can relate to, preferably something with name recall and something funny. Select the actors/actresses who will be best suited to promote the product in the commercial. And finally follow all that up with billboards, newspaper ads, magazine ads, etc.

 

Choice of network to present the product is crucial. You can't go wrong with ABS-CBN or GMA which are the two largest TV networks in the country.

 

So even if it's a myth that being fair skin will make you more desirable to the opposite sex, media will convince you otherwise and offer a product that will make you fair skin. For me that's a lot of hogwash.

 

Personally, I have very fair skin since my grandmother was British and when people comment on how they wish they had my skin color, I tell them let's trade because I prefer being dark skinned.

 

In the West, darker skin is desirable. There's a saying that goes "tall, DARK, and handsome. Over here, the opposite is true. It's all that media brainwashing which convinces Filipinos that white skin is desirable. That's pure BS.

Edited January 15, 2015 by sonnyt111