ADMINISTRATOR MTC Posted June 19 ADMINISTRATOR Share Posted June 19 Opened in June 1991 as the Philippines' first true mega-mall, SM Megamall was — and structurally remains — the retail centrepiece of the Ortigas Center CBD. The property spans two connected buildings (Building A and Building B, both fronting EDSA) plus the newer Mega Fashion Hall, delivering roughly 474,000 square metres of gross floor area and one of the highest daily foot-traffic counts in Philippine retail. What defines Megamall is not luxury depth (that lives at Shangri-La Plaza across EDSA). It is the sheer completeness of the mid-premium-through-affluent retail programme it carries under one roof, the Megatrade Halls convention-and-events programme that hosts the country's largest single-venue consumer expositions, and the multi-decade Ortigas institutional weight that no other property in the district can claim. How the Country's First Mega-Mall Was Built Before Megamall opened in 1991, "mall" in the Philippines meant a mid-scale enclosed shopping structure. Robinsons Galleria had opened next door in 1990, but at a scale calibrated to the era. When Henry Sy Sr. and SM Prime Holdings opened Megamall at more than 200,000 square metres, the property carried more retail than any previous Philippine mall by a factor of two. The Mega Fashion Hall extension (completed 2014) added another 65,000+ square metres of premium and mid-premium retail across four levels, connected to the original Building A via a dedicated bridge. The Mega Atrium and Mega Trade Hall components layered the events and convention programme onto the structure. The result today: a three-decade institution that has anchored Ortigas Center retail across multiple economic cycles and remains, alongside SM Mall of Asia, the operator's most-recognisable Metro Manila flagship. The Tenant Programme Within the massive floor plate, the tenant mix delivers the fullest expression of SM's premium-through-mid-premium retail range: International fashion — Zara, Uniqlo, H&M, COS, Marks & Spencer, Cotton On, MUJI, and the broader premium-international programme. Premium beauty and skincare — the SM Store beauty hall carries most premium-international beauty maisons; Sephora at Mega Fashion Hall. Cinema — SM Cinema with IMAX (Building A), Director's Club premium seating, and Premiere formats — one of the deepest cinema programmes in Metro Manila. Dining — hundreds of restaurants across the four buildings, ranging from mid-tier chain restaurants through premium-international restaurants at Mega Fashion Hall. Department stores — The SM Store carries three of its Metro Manila flagship departments here. Uniqlo, H&M, and Zara operate flagship-scale stores. Home and lifestyle — SM Home, Our Home, Ace Hardware Home Center — the deepest home-and-lifestyle programme in the Ortigas CBD. Kids and family — SM Kids Fashion, Toys R Us, ELC — the family-affluent programme. For luxury maison flagships (Louis Vuitton, Chanel, Hermès), affluent Ortigas regulars cross EDSA to Shangri-La Plaza's Luxury Lane. For the mid-premium and premium-international everyday programme, Megamall delivers the most complete coverage in the district. Megatrade Halls — The Events Programme The single most-distinctive Megamall feature: the Megatrade Halls at Building B host the country's largest single-venue consumer expositions. From the Manila International Book Fair through the World Bazaar Festival to major consumer electronics, automotive, and beauty trade shows, the Megatrade Halls carry a year-round events calendar that no other Philippine mall matches at scale. For affluent Metro Manila residents planning weekend circuits, checking the Megatrade Halls schedule is often the deciding factor for a Megamall visit. How Megamall Compares in Ortigas Within the Ortigas Center retail cluster, Megamall carries the mid-through-premium-scale flagship: Property Primary function SM Megamall Mid-through-premium flagship + Megatrade Halls events Shangri-La Plaza Luxury maison flagships (Luxury Lane) + fine dining The Podium Upscale curation + Cul-de-Sac brands The Ortigas affluent circuit typically integrates all three. Shangri-La Plaza for the maison programme, Megamall for the mid-premium and cinema programme, The Podium for curated boutique dining. A Saturday-in-Ortigas affluent programme hits all three across a single afternoon. Getting There By car — the two buildings sit along EDSA at the corner of Julia Vargas Avenue. Parking is deep across multiple basement levels; expect to wait during peak weekend afternoons. By MRT-3 — Ortigas Station opens directly onto the Robinsons Galleria walkway; Megamall is a five-minute covered walk across EDSA. Nearby hotels — Marco Polo Ortigas Manila and Edsa Shangri-La Manila are within walking distance; The Westin Manila sits nearby in Mandaluyong CBD. When to Visit Weekday afternoons deliver the quietest premium-retail window. Weekend afternoons are the busiest window at any Philippine mall of this scale — foot traffic can exceed 300,000 across a Saturday. Time visits around the Megatrade Halls calendar — a good exhibition doubles the reason to be here. Related — All Properties Under Metro Manila Malls: Most Loved Parent thread: Metro Manila Malls: Most Loved — the 17-property Metro Manila premium retail canon Ortigas Center & Mandaluyong siblings — Shangri-La Plaza · The Podium Adjacent Ortigas hotels for visiting affluent travellers — Edsa Shangri-La Manila · Marco Polo Ortigas Manila · The Westin Manila (Ortigas) Related Pinned Parents — Philippine Casinos and Integrated Resorts · Metro Manila Hotels: Luxurious · Philippine Provincial Malls · Philippine Wellness & Spa Retreats · Philippine Attractions, Theme Parks & Heritage Your turn. Multi-decade Megamall memories from longtime Ortigas regulars. Building A vs. Building B daily-touch patterns. Mega Fashion Hall favourite premium tenants. Megatrade Halls exhibitions worth flagging. Weekend evening dining strip circuits. Ortigas-vs.-Makati weekend circuit preferences from affluent visitors. Share your visits. — Bizman Quote Link to comment
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