Back To The 70's

[muttley]

My bad. I meant the bottle of Magnolia Chocolait. The current packaging is not as attractive as it was when it was in a bottle .

 

The closest thing we can get to the original bottled (and chilled) Magnolia Chocolait today would be Nestle Premium Dairy milk, albeit in plastic bottles.

[Jay P. Mercado]

Small cars are back like the Ford Fiesta, Toyota Yaris, and course Smart Fortwo. In the 70s there was the Minica. There was even a movie starring a talking Minica (Vilma and the Beep Beep Minica if I'm not mistaken) like a local version of Hollywood's Herbie the Beetle.

 

General Motors and Ford were still in the Philippines - American brands that had a very loyal following among Filipinos. Ditto with Mitsubishi and Toyota - two Japanese brands.

 

Mitsubishi had the famous Colt line that saw them launch the Lancer, the Celeste, the Galant and the Sigma. The Yulos were the ones running Mitsubishi Philippines thru CARCO (Canlubang Automotive Resources Company) while the Silverios owned Delta Motor Philippines, distributors of Toyota. Chrysler used to have the Dodge Colt but it was later distributed by CARCO. VW had the immortal Beetle and the van Combi.

 

Ford had the Escort, the Cortina and the Vauxhall. GM had the Vega, Isuzu had the Gemini. But Opel was my favorite back then - and they came out with three lines - the luxurious Rekord, the sporty Manta and the elegant Ascona.

[oscartamaguchiblackface]

My bad. I meant the bottle of Magnolia Chocolait. The current packaging is not as attractive as it was when it was in a bottle .

Yeah I agree the current packaging isn't as attractive. I don't know if it's all in the mind, but it tastes so much better drinking from a real glass bottle rather than from a plastic one.

[oscartamaguchiblackface]

Choco Vim was revived by SMC briefly around 10 years ago in the Tetra triangle pack. But it didn't do well in the market. I guess the market preferred the thicker and chocolatier taste of Nestle Chuckie and Magnolia Chocolait.

 

Magnolia Chocolait is still available. The current version of Magnolia Chocolait has a slight malty taste than Chuckie. Give it a try.

http://sanmiguelpurefoods.com/www/SiteFiles/Image/Product-Focus_Magnolia-Chocolait-Drink.jpg

 

Personally, I prefer the taste of Nestle Chuckie over Magnolia Chocolait.

 

The higher-end Nestle Premium Dairy series (chilled) is superior to the Nestle tetra milk line. It is sold plastic bottles and found in the supermarket chilled section.

I haven't tired Nestle Premium Dairy series. Do they have a "light" version?

[oscartamaguchiblackface]

Small cars are back like the Ford Fiesta, Toyota Yaris, and course Smart Fortwo. In the 70s there was the Minica. There was even a movie starring a talking Minica (Vilma and the Beep Beep Minica if I'm not mistaken) like a local version of Hollywood's Herbie the Beetle.

Oh yeah now that you mentioned it, I remember the Minica. Gee I haven't heard that word in decades!!

[oscartamaguchiblackface]

General Motors and Ford were still in the Philippines - American brands that had a very loyal following among Filipinos. Ditto with Mitsubishi and Toyota - two Japanese brands.

 

Mitsubishi had the famous Colt line that saw them launch the Lancer, the Celeste, the Galant and the Sigma. The Yulos were the ones running Mitsubishi Philippines thru CARCO (Canlubang Automotive Resources Company) while the Silverios owned Delta Motor Philippines, distributors of Toyota. Chrysler used to have the Dodge Colt but it was later distributed by CARCO. VW had the immortal Beetle and the van Combi.

 

Ford had the Escort, the Cortina and the Vauxhall. GM had the Vega, Isuzu had the Gemini. But Opel was my favorite back then - and they came out with three lines - the luxurious Rekord, the sporty Manta and the elegant Ascona.

 

I remember an aunt and my grandmother had the Chevy Impala, an uncle had a Ford Thunderbird. I'm not sure if these cars date to the 60's though. And wasn't there also a Ford Taunus?

 

 

I learned how to drive in a Dodge Colt. I didn't even know that Chrysler made this. I always thought Mitsubishi made the Dodge Colt. Anyway we got a Mitsubishi Galant in 1976 to replace the Dodge Colt.

 

VW also had the Brasilia aside from the Beetle and the Combi.

 

Of the other car models available back then, we also acquired a Ford Cortina (a real gas guzzler) a Ford Telstar, and two Isuzu Geminis. We also had the W123 and W115 Mercedes Benz models. The 123 was a 300 and had a 5 cylinder diesel engine while the 115 was a 200 with a 4 cylinder gasoline engine.

 

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

I recall Isuzu also used to make the Isuzu Bellet but I'm not sure as well if these were made in the 60's or in the 70's

[oscartamaguchiblackface]

Choco Vim was revived by SMC briefly around 10 years ago in the Tetra triangle pack. But it didn't do well in the market. I guess the market preferred the thicker and chocolatier taste of Nestle Chuckie and Magnolia Chocolait.

I didn't realize that Choco Vim was revived 10 years ago. Was it sold under the same name? Maybe it didn't do well in the market not because of the taste but because they used tetra triangle packs instead of bottles. Sometimes packaging plays as much an important role as does taste.

[dungeonbaby]

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

The old Toyota Crown makes me think of the NBI and the CAFGU. If I ever make a movie, I'll have the villains riding around in an old Toyota Crown with peeling violet tint on its windows.

 

Some of these cars were huge, like the Chevy Nova which I thought of as a tank.

 

 

 

 

 

 

[Jay P. Mercado]

I remember an aunt and my grandmother had the Chevy Impala, an uncle had a Ford Thunderbird. I'm not sure if these cars date to the 60's though. And wasn't there also a Ford Taunus?

 

 

I learned how to drive in a Dodge Colt. I didn't even know that Chrysler made this. I always thought Mitsubishi made the Dodge Colt. Anyway we got a Mitsubishi Galant in 1976 to replace the Dodge Colt.

 

VW also had the Brasilia aside from the Beetle and the Combi.

 

Of the other car models available back then, we also acquired a Ford Cortina (a real gas guzzler) a Ford Telstar, and two Isuzu Geminis. We also had the W123 and W115 Mercedes Benz models. The 123 was a 300 and had a 5 cylinder diesel engine while the 115 was a 200 with a 4 cylinder gasoline engine.

 

Models that Toyota made back then in the Philippines were the Corolla, Corona, Crown, Land Cruiser, Celica, Cressida, Starlet, among others. In the 60's the Crown even had a ref in the trunk! Air conditioning ducts were placed where car speakers are normally placed in modern cars.

 

I recall Isuzu also used to make the Isuzu Bellet but I'm not sure as well if these were made in the 60's or in the 70's

 

I forgot about the Brasilia. The engine was typical VW - the humming was umistakeable. Driving a Beetle was "nightmarish" as the clutch was arched, forcing you to push it down in an angular way instead of the typical foot push with other vehicles.

 

The Cortina was definitely a guzzler. Especially the automatic version. Big car - hard to maneuver inside "eskinitas" or side streets that was only good for one vehicle. The Telstar, I think, came out in 1983 or 1984 thereabouts. That was the last Ford brand before it closed shop before Edsa 1. Another Ford vehicle in the 70's was the Pinto and of course, the forever classic Mustang.

 

I forgot about the Toyota. The Celica was one of the sportiest you can find - a real man's car, especially when painted red. Another Toyota vehicle was the Macho Machine - I think this was part of the Corolla line (correct me if I'm wrong though). Robert Jaworski was the prime endorser of this vehicle. The Starlet came out in the 80's - a compact car with a 1.2 engine. It was even smaller than the Colt Mirage whose displacement is at 1.2 also. I liked the Land Cruiser as it was like a road trekker back then - capable of hauling huge merchandise but solid enough to run at the same power. The Cressida and the Crowns were fit for the executives - big cars that consumed gas at a 6km per liter rate.

 

Finally, who can forget the Datsun? Now carrying the Nissan brand, this was one of the better brands for the middle class.

[Jay P. Mercado]

Tri-media for that period:

 

Print:

 

Broadsheets - Times Journal, Bulletin Today (Joe Guevarra), Daily Express (Doroy Valencia), The Evening Post

Magazines - TV Times, Sports Weekly, MOD, Panorama (Sunday magazine of the Bulletin), Expressweek, Miscellaneous

 

FM Radio:

90.7 DZMB, 91.5 DWMM, 92.3 DWFM, 93.1 DWEI, 93.9 DWXL, 94.7 DWLL, 97.1 DWLS, 97.9 DWCD, 98.7 DZFE, 99.5 DWRT, 100.3 DZRJ, 101.1 DZFX, 101.9 DWWK, 102.7 DWXB, 104.3 DWIM, 105.1 DZBM

 

TV:

 

BBC 2, GTV 4, GMA 7, KBS 9, IBC 13

[muttley]

I haven't tired Nestle Premium Dairy series. Do they have a "light" version?

 

For the chocolate, I recall they have low-fat (Guiltless Chocolate Indulgence) and regular (Infinite Chocolate Pleasure). For the milk, they have low-fat and full-cream. They also have Melon Milk.

 

 

 

I didn't realize that Choco Vim was revived 10 years ago. Was it sold under the same name? Maybe it didn't do well in the market not because of the taste but because they used tetra triangle packs instead of bottles. Sometimes packaging plays as much an important role as does taste.

 

The revived product was sold as Magnolia Choco Vim. I remember trying it out of curiosity and didn't like it. I didn't have a reference point because my mommy never bought Choco Vim for us back when I was a kid (it was always Magnolia Chocolait).

 

 

Yup. It's really psychological for me. It tastes better when you drink it from the bottle.

 

Yeah, mas masarap nga yung Magnolia Chocolait before when consumed directly from that square-sided bottle with the paper-top. Lalo na nung maliit na single-serve bottle.

 

My only comment on taste is that our tastes evolve as we mature and become exposed to other foods/drinks. So I don't wax nostalgic about Magnolia Chocolait anymore. I just try finding the closest match among what's currently available.

 

I remember doing a product comparison of all the Tetra chocolate milk brands a couple of years ago (Magnolia Chocolait, Nestle Chuckie, Selecta Moo, Alaska Choco, Hershey's - heck, I even included Zesto Choco for good measure) and the winner for me was Nestle Chuckie. After that, I discovered Nestle Premium Dairy, tried it and liked it. So "pwede na" para sa akin yung mga gawa ng Nestle (Chuckie and Premium Dairy). Pero "out" para sa akin yung other brands.

Edited May 2, 2013 by muttley

[oscartamaguchiblackface]

You know quite a bit about milk bro Muttley. Anyway I'll start trying out the brands you just mentioned and make my own judgments. I just hope I don't put on any extra weight while the jury is out. He he he....

[oscartamaguchiblackface]

Does anyone remember the Shack restaurant located on EDSA just between Buendia and EDSA Orense?

[KayaK]

I forgot about the Brasilia. The engine was typical VW - the humming was umistakeable. Driving a Beetle was "nightmarish" as the clutch was arched, forcing you to push it down in an angular way instead of the typical foot push with other vehicles.

 

I forgot about the Toyota. The Celica was one of the sportiest you can find - a real man's car, especially when painted red. Another Toyota vehicle was the Macho Machine - I think this was part of the Corolla line (correct me if I'm wrong though). Robert Jaworski was the prime endorser of this vehicle.

 

Volkswagen cars were assembled locally by DMG (Domingo M. Guevarra) at what later became Violago between De Los Santos Hospital & Trinity College along E.Rodriguez Ave. in Quezon City.

 

The Toyota Macho Machine was the coupe Corona. An earlier model of the Corona, in the 60's I think, was called Toyopet.

Edited May 3, 2013 by Infirmero

[KayaK]

VOS Brandy - the TV commercial showed a man (with a goatee, Bong Lapira if im not mistaken) holding a glass of Vos Brandy. The jingle goes . . V-O-S, Vos Brandy pang romansa.

 

Ginebra San Miguel - before there was Barangay Ginebra and before it was tweaked to read: ang inumin ng tunay na Pilipino, it was "Ginebra San Miguel ang inumin ng tunay na lalaki"

 

White Castle Whiskey - TV & print commercial showing a female model and a white horse in the beach with a white castle in the far background. I can remember Evangeline Pascual as one of the models.

 

Gard Shampoo - "sayang walang Gard nuong araw eh" (male model scratching his bald noggin)