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What's So Special About Starbucks?


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Starbucks was recently on the cover of Fortune magazine,Schultz the owner of Starbucks according to him is not a place you go to for coffee,but rather as a third place,the first two being work and home,starbucks is a envisioned as a place that is in between work and home,where you can do work,study etc in a homey enviroment.small bit of trivia,how many here know that Starbucks owns Seattles best coffee internationally,different franchise owners in different countries pero one owner.Schultz said our goal is to be number 1 and number2,rumour is that they are negotiating to buy coffee bean the singapore group with a branch sa GB3.imagine kung natuloy all the coffee places in GB3 owned by starbucks and people dont know any better evil :P

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This is a very simple topic but I must say that it's very interesting too. Well, I think that the reason that makes starbucks so special is its ambiance. The semi-dark semi-bright setting makes it easy for the caffeine addicts to adapt to the mood. That's the case here in New Zealand. I think back in the Philippines, most of the reason why people love starbucks so much is it makes them feel that they are part of the upper class since people who usually go there are somehow.. well off.

 

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Guest breakdowngirl

hmmm favorite ko kasi You've Got Mail at I Am Sam eh, remember Starbucks may papel dun di ba =P TAgal na ako nagsta-starbucks pero ngayon halos lahot starbucks na... kaya seattle's best na ako =P

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  • 2 weeks later...

it's a marketing thing...

 

people are actually not buying the coffee. they're paying for the premium of being able to sit back, relax, enjoy, meet new people, observe other people, study, chat, negotiate, read the paper, hear good music, feel the cozy ambience, feel the "warm interior", to be served with a smile, be called by your first name when you order ...the lists goes on & on.

 

in other words *bucks offered an alternative place to hang-out. they offered a totally new experience.

 

it all boils down about finding a need & serving it.

 

& the guys behind *bucks sure did a pretty god job.

 

now these guys really earn "star bucks" by now...

Edited by kadafy
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Starbucks, as well as the other coffee shops, are boon to small businesses. It's a decent place to meet clients. Compared to the alternatives, they're quite inexpensive. I use to meet clients in hotel coffee shops and it always cost me an arm and a leg. Now I just meet them at Starbucks, or Seattle's Best or Figaro, etc.

 

If you're looking for a less crowded, quieter place and excellent service, try Mocha Blend.

 

I always order tall, WET, capuccino! I like my coffee, like my women, WET. :P

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