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Excerpts from

 

Apple unveils long-awaited iPhone

By Hiawatha Bray

The Boston Globe

 

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SAN FRANCISCO -- Steve Jobs made it official yesterday: His company is no longer Apple Computer Inc. but simply Apple Inc.

 

Jobs made the pronouncement at the annual Macworld trade show, where the company already better known for iPod portable music players than its Macintosh computers unveiled two devices -- a digital entertainment server for the TV and a radical music player and telephone -- that could complete Apple's transition from computer company to America's leading consumer electronics manufacturer.

 

"You're looking at the birth of the next Sony," said James L. McQuivey, professor at Boston University's College of Communication. "That's what their ambition is."

 

In perhaps the clearest evidence of Apple's growing clout, the company said its new products are backed by alliances with some of the world's biggest communications and entertainment companies. When Apple began selling movies online last year, only the Walt Disney Co., where Jobs sits on the board, was willing to play along. Yesterday, Jobs said Viacom Inc.'s Paramount Pictures would make over 100 of its titles available for iPod, iTunes, and Apple TV, and McQuivey predicted other studios would soon hop onto the bandwagon.

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But the Apple TV was overshadowed by the Apple iPhone, a single-button touch-screen device which Jobs declared would "reinvent the phone."

 

"Every once in a while a revolutionary product comes along that changes everything," the company's chief executive said during his keynote address at the annual Macworld Conference and Expo. "It's very fortunate if you can work on just one of these in your career. . . . Apple's been very fortunate in that it's introduced a few of these."

 

The iPhone will be sold exclusively by AT&T Inc.'s wireless provider Cingular, which worked with Apple to design features such as a displays of voice mail messages that lets the user listen to them in any order.

 

The chief executive of Cingular, Stan Sigman, was on hand to gush over the new phone. "Every time I see this, it's just wow," Sigman said. "It's really, really cool."

 

Just as effusive were the chieftains of the most powerful companies on the Internet -- Google Inc. and Yahoo Inc., both of which collaborated with Apple to provide services through the iPhone. Google chief executive and Apple board member Eric Schmidt appeared with Jobs to showcase a service that puts Google's popular online mapping service onto the Apple phone, allowing users to see satellite images of any spot on earth.

 

And Yahoo cofounder Jerry Yang joined Jobs to showcase a feature that delivers Yahoo Mail messages to users of the Apple iPhone free of charge.

 

The new products came as no surprise to Apple-watchers. Indeed, Jobs previewed the entertainment server last year under the name iTV. And rumors that Apple was working on a combination iPod player and cellphone have been circulating for a couple of years. Nevertheless, the official launch of the products boosted the company's stock price 8 percent yesterday, to $92.57.

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The iPhone bears little resemblance to any other phone -- or to Apple's trademark iPod music players. It has just one pushbutton. Nearly everything else is controlled by touching icons that appear on the phone's large video screen. But there's no need for a plastic stylus used in many other portable touch-screen devices. Apple invented a new technology that accurately recognizes touches from human fingers. "It's far more accurate than any touch display that's ever been shipped," said Jobs. "And, boy, have we patented it." Jobs said Apple has filed 200 patents on technologies it invented for use in the iPhone, which will sell for $499 for a version with four gigabytes of memory, or $599 for eight gigabytes . Jobs said the iPhone will go on sale in June, pending testing and approval by the Federal Communications Commission. He said that Apple has set a goal of selling 10 million by 2008.

 

"All of the technical pieces add up to a device that works really well, that's a pleasure to use," said Charles Golvin, principal analyst for Forrester Research in Cambridge, who had a chance to try out the iPhone.

BEAUTIFUL! COOL!

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There really is nothing revolutionary about the iPhone. Every feature on its list has been done before. What will set it apart from other phones is that if it can efficiently integrate all of them into one seamless package, and that is yet to be seen.

 

Also.. the iPhone is one overpriced mofo. Apple lists them at $500 and $600 for the 4GB and 8GB models respectively. But how much does it actually take for Apple to manufacture one?

 

http://gizmodo.com/assets/resources/2007/01/iphonecosts.jpg

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There really is nothing revolutionary about the iPhone. Every feature on its list has been done before.

there is one, the multi-tap feature. i dont think any phone, smartphone or pda uses it yet.

 

What will set it apart from other phones is that if it can efficiently integrate all of them into one seamless package, and that is yet to be seen.

oh you think Apple will make the same brouhaha as Microsoft with Zune and Vista?

 

Not in anyone's wildest dreams. :lol:

 

Also.. the iPhone is one overpriced mofo. Apple lists them at $500 and $600 for the 4GB and 8GB models respectively. But how much does it actually take for Apple to manufacture one?

some pinoys buy 30K-40K phones and $500 is expensive already? :hypocritesmiley:

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But then Steve Jobs has a way of making mindless zombies out of consumers these days.

nice one artvader.. that's probably why a lot of people want to know what stevie boy ate for breakfast and lunch during that iPhone launch so they will churn out the same sh!t as he did. :lol:

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It's not an original idea and Apple is just throwing its hat into the cellphone fray on the basis of the success of the iPod.

 

The Nokia N91 and other N-series and Sony Ericsson Walkman phones started the music player smartphones. They integrated the music player into phones first although it was Apple that started the music player.

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The Nokia N91 and other N-series and Sony Ericsson Walkman phones started the music player smartphones. They integrated the music player into phones first although it was Apple that started the music player.

 

True. Even though the iPhone is supposed to be a mobile version of the OSX, Apple wants it in such a way that ONLY THEY can write software for it. ( READ ). That to me is a bad idea, it does more harm than it does good. The best inventions after all are the ones that people find their own use for.

 

Though the iPod is NOT the world's first MP3 player. I've seen RIO and Creative MP3 players in stores years before the 1st Gen. iPod even rolled out. Apple only brought it to the mainstream, but they certainly did not invent it.

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