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Aristocrat and Max's are two Philippine restaurants built on the success of their chicken recipes. Both were started after WWII. Both restaurant can be considered very successful in the local restaurant business and are managed by family corporations. Both restaurants are also a study in contrast when it comes to succession in family business. Max's which is owned by the Trot a/Sanvictores/Fuentebella families opted to remain as one holding corporation while Aristocrat which is owned by the Reyes family was divided and parceled and run as different restaurants such as Reyes BBQ, Alex III, Serye, Aristocrat.etc. So it seems that Max has more branches and looks more successful at this time. However, the Reyes Family though divided are still very successful in their own individual culinary endeavors.

 

Both restaurants opened branches in the San Francisco Bay Area in the 80's, however, only Max's restaurant remains to this day and still very successful.

 

When it comes to their chicken recipes, both are very good. I always have a craving for them.

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Aristocrat and Max's are two Philippine restaurants built on the success of their chicken recipes. Both were started after WWII. Both restaurant can be considered very successful in the local restaurant business and are managed by family corporations. Both restaurants are also a study in contrast when it comes to succession in family business. Max's which is owned by the Trot a/Sanvictores/Fuentebella families opted to remain as one holding corporation while Aristocrat which is owned by the Reyes family was divided and parceled and run as different restaurants such as Reyes BBQ, Alex III, Serye, Aristocrat.etc. So it seems that Max has more branches and looks more successful at this time. However, the Reyes Family though divided are still very successful in their own individual culinary endeavors.

Both restaurants opened branches in the San Francisco Bay Area in the 80's, however, only Max's restaurant remains to this day and still very successful.

When it comes to their chicken recipes, both are very good. I always have a craving for them.

In fact, you can throw in SAVORY Restaurant into this mix. Savory was also started about the same time as MAX's and ARISTOCRAT. These restaurants are considered as institutions in the local restaurant business. They are at least more than 60 years in existence. Savory has a chicken recipe which has more Chinese influence because of the five spice and star anise seasoning. The restaurant was founded by two brothers. When the it was time for management succession, the business opted for splitting the company into two. The family that bought out the business took over the original operations and which became THE ORIGINAL SAVORY Restaurant while the other became THE CLASSIC SAVORY. Some of you may wonder why the ESCOLTA branch is better tasting than some Savory branches is because the Escolta branch is the Original Savory. Btw, you pronounce Savory as SAH-BO-REE and not SEY-BHO-REE. Hehehe
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Can someone confirm whether the MAX's Fried Chicken is deep fried in PORK LARD kaya masarap at malinamnam? Somehow, someone told me about this very long time ago. Pre boiling the chicken in spices and deep firing it in pork fat with the right temperature was Max's secret to their recipe. Kaya for anything fried, masarap ang gawa ni Max's. Like their fried Daing na Bang us, Crispy Pata, Fried Lumpia, etc.

 

I also ask this because I have a business acquaintance na Pakistani Expat who loves the Max's chicken and when I told him the possibility na fried in pork fat yung chicken, bigla na lang namutla at nawalan ng ganang kumain. Kawawawa naman at na sabi ko pa. Hmmmmm my mistake

 

Btw, cooking things in pork fat is not alien to the culinary world. The French Fries of McDonald is deep fried in LARD too to give that taste of goodness.

Edited by maninmotion
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