Marketing 101

[chillstill]

If your company has already captured 50% of the market and big companies are after you, the approach you have to do is do product differentiation and gaining your competitive advantage.

 

Think about the ff:

what makes you better than the competition?

what can they do better?

what are the barriers to entry?

 

most probably they will use extensive promotions and price wars, but you need not to battle them head to head because you'll be spending all the money you've earned in expensive promotions.

 

The best thing to do is to use a Market-Driving strategy wherein you make the market want your product because you offer something that others don't may it be a unique feature of your product or a unique service system.

 

The key here is differentiation and taking care of your trade and distribution channels as well as establishing relationships with your consumers, suppliers and retailers.

 

hope this helps.

[cbotc]

If your company has already captured 50% of the market and big companies are after you, the approach you have to do is do product differentiation and gaining your competitive advantage.

 

Think about the ff:

what makes you better than the competition?

what can they do better?

what are the barriers to entry?

 

most probably they will use extensive promotions and price wars, but you need not to battle them head to head because you'll be spending all the money you've earned in expensive promotions.

 

The best thing to do is to use a Market-Driving strategy wherein you make the market want your product because you offer something that others don't may it be a unique feature of your product or a unique service system.

 

The key here is differentiation and taking care of your trade and distribution channels as well as establishing relationships with your consumers, suppliers and retailers.

 

hope this helps.

Competitive advantage is definitely achieved by product differentiation. A different, unique or one of a kind type of product/service offering that satisfies an unmet need in the market is a guarantee of market success.

 

You enjoy competitive advantage from your company's the product differentiation (uniqueness quality) for as long as the product remains uncopied by competitors. In some industries, applying for patent protection is possible and done to protect a product's unqueness from being copied. Once the patent expires, the product is fair game, copied and the original competitive advantage is lost. Lesson to be learned - get a patent and protect your unique product whenever possible.

[cbotc]

Traditionally, companies were headed by CEOs with strong financial academic background and work experience. Today, the trend is to appoint CEOs with impressive marketing trackrecords and well honed marketing expertise.

 

Question: which would be a more successful CEO - one with a marketing or financial background? Why?

I think the inclination to prefer a CEO with a marketing or finance background indicates how a company chooses to move forward. Marketing connotes an aggressive stance, finance connotes a more prudent or conservative posture.

 

In the late 90s/early 2000s, banks and investment house (traditionally led by finance guys) turned to marketing oriented CEO. The economy then was up beat, people had money, and opportunities were emerging fast. It was an environment ripe for a marketing oriented company. The current situation probably isn't the time to be aggressive, marketing guys probably will take a backseat to prudence.

 

Success of a CEO depends on whether he has skills (background/orientation) that are called for in a given situation.

[blackmamba]

I need a marketing person to asist me in planning and executing a marketing campaign for a client. please email me your background and experience. Im looking for a person not a company.

[r.dean]

Is it advisable to quit my job and try my hand at marketing?

[cbotc]

Is it advisable to quit my job and try my hand at marketing?

If you like working odd hours, working out in the field in the sun and the rain, if you like walking up to strangers and sometimes get rejected or ignored or shooed away, if you can handle the stress of trying to meet your sales quota day after day, if you want an exciting career that pays well...this is what a marketing career is all about.