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kadafy

[08] HONORED III
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Posts posted by kadafy

  1. pacman is around 150 or lbs right now. he doesn't need to "work-out" that much to make the weight. kaya siguro 2 months lang ang tinitignan nila. but i haven't heard or seen anything from ariza, 'yung physical trainer/nutritionist nya (?)...

  2. the problem with a lot of companies is that most of the time, they would like to be the over-all leader in all categories. be the ultimate "king". but that goal would require tons of energy, eats a lot of time & consume a lot of resources.

     

    you said that bigger guys are after your market. and you mentioned you are the current market leader (commanding a 50% market share). The best thing to do, IMHO, is to reflect: what made you number 1. why half the market place is patronizing your product. recognize that single ,most common "answer" to the mentioned question. Then focus all your resources towards building & strengthening that position. brand management. remember: it is better to be first than to be better. you are first. you have the advantage. but also remember: it is better to be first in the "mind" (of customers) than be first in the marketplace. Thus, the need to strengthen your company/brand image.

     

    my 2 cents

  3. hatton, if unable to develop his lateral movement would be an easy target.

     

    mayweather, yun lang. mukhang talo si pacman dun sa gulang. ang lupit ng shpulder roll kaya nun. dun matetest yung galing sa stretegy ni fredie

  4. haven't you guys thought...maybe oscar was hurt by that 1st left straight in the 1st round. kumbaga "naunahan". naramdaman nya kagad yung lakas ni pacman & he was surprised na ganun pala kalakas. kaya di makasuntok ng marami. sort of psychological. inabutan ng "kaba". parang ganun...

  5. here's something from the guru of branding...jack trout...

     

    1. It is better to be first than it is to be better.

    2. If you can’t be first in a category, set up a new category you can be first in.

    3. It is better to be first in the mind than to be first in the marketplace.

    4. Marketing is not a battle of products, it’s a battle of perceptions.

    5. The most powerful concept in marketing is owning a word in the prospect’s mind.

    6. Two companies cannot own the same word in the prospect’s mind.

    7. The strategy to use depends on which rung you occupy on the ladder.

    8. In the long run, every market becomes a two horse race.

    9. If you are shooting for second place, your strategy is determined by the leader.

    10. Over time, a category will divide and become two or more categories.

    11. Marketing effects take place over an extended period of time.

    12. There is an irresistible pressure to extend the equity of the brand.

    13. You have to give up something to get something.

    14. For every attribute, there is an opposite, effective attribute.

    15. When you admit a negative, the prospect will give you a positive.

    16. In each situation, only one move will produce substantial results.

    17. Unless you write your competitor’s plans, you can’t predict the future.

    18. Success often leads to arrogance, and arrogance to failure.

    19. Failure is to be expected and accepted.

    20. The situation is often the opposite of the way it appears in the press.

    21. Successful programs are not built on fads, they’re built on trends.

    22. Without adequate funding, an idea won’t get off the ground.

     

     

    - 22 immutable laws of branding

  6. the principal is the main concern. i assume your mom is already in the 40's at least. maigsi na ang "horizon" ika nga...

     

    you might want to check special deposit accounts. last time i checked with bpi, it's at 5.++% gross. mga 4% sya nett. better than a regular savings or td.

     

    pwede rin yung mga funds na invested sa gov't securities or bonds. there are MF companies that have products that invests purely on bonds. check out sunlife.

     

    basta, avoid na siguro yung mga high risk/high stake investments. time is not on your mom's side. baka di nya mabawi.

     

    hope that helps. :P

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