Beauty is in the eye of the beholder.
Perhaps the certain unattractive-looking lady to you is witty, intelligent and charismatic. Perhaps she transforms into a goddess when she talks or sings or dances. Or maybe her personality is radiant and her heart is kind. Baka naman magaling magluto ng kaldereta or whatever his favorite food is. It's a lot of factors. We have some very ugly women in history who still managed to snag the men from prettier rivals. For example, I can state the Duchess of Windsor, Wallis Simpson. She is neither beautiful nor sexy but she made up for it in glamour and sense of humor. If she isn't beautiful, the Prince of Wales didn't seem to think so. Or maybe we could note Tullia Aragona- look her up- who was neither beautiful nor bosom-y but she still reeled in the literati of her day. Not only was she intelligent, she was good in bed and she devised an ingenious way to establish herself in the sex trade. The first honest courtesan.
I am simply saying that there are many factors that can affect a man's decision. A woman has to have something to set her apart. She has to be very beautiful, very witty, very charming or at the very least, very wicked. Perhaps her asset is her ugliness. Who knows? There might be something about her that men cannot understand but yearn to learn...
.... like her bank password and ATM pin.
Keep an open mind, darlings. It's not all about the looks... It's all about skill.